Lucas Crigler

We killed 143 trees to make this spot. Sorry hippies.

For many transgender people, the name on their bank card doesn’t reflect their true identity. As a result, this can be the source of lot of fear and insecurities when simply trying to live their day-to-day lives and fit into society. The wrong name on their card could also unintentionally “out” them which could turn an otherwise safe situation into a dangerous one.

To help alleviate some of their anxieties, we created a card that allows them to display their chosen name, regardless if they’ve legally changed it.

This project is one of the most rewarding for me on a personal level as the idea originated from my own lived experience.

Joe Biden came to us needing an anthem-type spot, summarizing all the achievements of his first year in office. Afterwards he sent us all signed letters thanking us. Love him or hate him, I thought that was pretty cool.

Fun fact: Tom Hanks' drink of choice on set is Diet Dr.Pepper. Make of that what you will.

JPMorganChase wanted us to illustrate the powerful ripple effect that occurs throughout our nation's economy when they invest in a communities all across America. So we got to work.

You know how a song gets stuck in your head and it drives you mad? Well, this was one of those times that was happening while I was bouncing around ideas and... by golly, it just made sense. Moreso than R.Kelly's Ignition, anyway.

Women's health is frequently overlooked. Mount Sinai Hospital wanted to change that. Knowing women have a lot going on in their daily lives— jobs, family, etc.— we tapped into the moments they would relate to and connected it back to the emotional hook, encouraging them to remember to think about their own health.

In the second campaign, Mount Sinai wanted us to promote their latest digital experience platform where patients could connect with their provider using the Mount Sinai app.

Meta approached us and wanted to convince European policy makers that they had tools to protect kids on IG.

#ad

#instagood

To raise money for the Rhode Island Food Bank, we turned the "nothing" many Rhode Islanders are eating into a product just like any other. For more, visit Nothing.org.

Here, we teamed up with 5 major companies—Google, Microsoft, Verizon, IBM and GE—to give girls ages 11-15 the inspiration they need to see themselves succeeding in STEM. Because, if she can see it, she can become it.

As long as she doesn't want to become a cat.

Our bodies were designed to run. Yet shoe companies have insisted on making us dependent on features such as arch support, foam cushioning and air-filled insoles. Vibram FiveFingers stripped all that technology away, helping the body relearn how to run as nature intended. So in turn, we stripped all the technology out of their website in order to tell that story… YOU are all the technology you need.

We decided to revive an old candy brand by tearing it apart.

Mike and Ike finally reconcile their differences. 

When America's largest federation of Unions came to us to ask for help delivering a message from their President, Liz Shuler, we decided to turn it into a rallying cry, inspiring hard working U.S. citizens to join their team.

Because dammit, we all deserve fair pay. Amirite?

Garages have many uses. Though, some are better than others. 

The clown auditions for this were some of the most terrifying moments of my life.

Enter Hector. A paper maché spokesbird for Margaritas Restaurants with an interesting way of persuasion. Don't like Margaritas Restaurant? Don't let Hector find out. He'll kick your ass.

Cable companies have never listened to their customers needs. Until now. 

A few spots for the Lifespan Hospitals of Rhode Island.

One of the toughest assignments yet: Save the newpaper when most newspapers aren't on newspaper anymore.